Marketing aims for CD cover

Aim of the cover: Target audience (15-25), unique selling point, product, price and promotion to come across efficiently and effectively.

Unique selling point:  The idea is to make the cover reinforce yet challenge convention and to add a snippet of cultural background. My plan B is to create a black and white image (which links with the video) and to add colour filters, for example, a mid-close up of our artist with pink lips (achieved through the use of Photoshop).

Interest: As our artist is an independent young Jamaican female, the colours, graphics and text on the CD cover may attract others that are not between 15-25 years.

Promotion: Information from the demographics will allow me to sell the product at a rate our target audience would much prefer and at a price they'll be more likely to buy it for.