Demographics/Primary Research

In order to find out how to make our product sell, demographics were needed in order to find out what our target audience wanted in a music video/CD. To achieve this I put together a survey to see what their views and opinions were in order to make a succuessful music video. I asked 250 people on the streets of Harrow from the ages f 16-25.

250 PEOPLE IN TOTAL

Here are the questions that were asked and their response.

1) Would it be more likely for you to watch a music video if it contained seductive female dancers?
    Yes: 190 No:160

2)Which genre do you prefer; Dancehall/Reggae or Rock/Heavy metal?
   Dancehall/Reggae: 210       Rock/Heavy metal: 40

3)Do you think female solo artists' are successful in the music industry?
   Yes: 212   No: 38

4)How well-represented are women converyed throught music videos?
   Not at all: 60      Sometimes: 120    Very: 70



Due to the fact that our target audience are males nd females from 16-25,

SECONDARY RESEARCH is finding already PUBLISHED DATA or INFORMATION. There are a large number of SOURCES of DATA or INFORMATION. You should use a range of SOURCES.