Wednesday, 6 October 2010

Starting off


Overall A2 Media requirements to complete:

1) Create a promotion package for the release of an album for an unsigned artist whic needs to include; a music promo video with the following:
- a cover for the release as a part of the digipak (CD/DVD Package)
-an advertisement for a magazine front cover of the digipack (CD/DVD Package)




When choosing a group I had an idea of different people who would be particularly skilled in specific areas in making a music video. When we had our first team meeting, we started off by talking about the roles and responsibilities we felt more comfortable in. We compromised and came to the decision that Haroon will be the Cameraman, Nawid the Editor, Derryl the Producer and Me as the Director. We decided the genre of our music video would be Reggae/Dance Hall and focused on potential; artists who would be suitable for our music video within that genre. Fortunately, a member of our team knew someone who fitted the description of a potentially successful Reggae/Dance Hall artist named 'Princess Landa'.  She's already established within the local reggae genre around London and has featured in stage performances aside from gaining over two thousand hits on YouTube.

Reggae and Dance Hall are not as successful in mainstream music than other genres, for example; Rock, Hip Hop and R&B. Reggae and Dance Hall have a large following within the black community, mainly Afro Caribbean’s' as Reggae was started in Jamaica in the 1960's.

As a Director, my job is to involve and express emotion and creativity, I need to decide on a location to shoot and have an overall idea of the concept of the video. I will research more into different music videos (hip hop music videos) looking at compositions, dance routines, camera movements and edits.

Here is one video from a recent popular reggae/pop artist; Sean Paul, judging from this video it is visible to see that an extensive use of green screen has been inputted into this video. Dancers in this video reinforce mainstream ideas of women appearing as sexual objects (women wearing fewer clothes and dancing seductively). The men in the video (Sean Paul and Co.) seem to have some sort of 'control' of the ladies, for example Mr Sean Paul himself places his hands near a dancers behind and does a waving motion; looking as though he's the one moving her. In our song however, Princess' Landa's sings about being independent; not needing anyone, especially men in her life. I feel I can work with the idea of the artist having control over someone from the opposite sex.

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