Marketing Aims

the marketing aims for a magazine advert are: Target consumers, unique selling point, attention/awareness, interest, product and promotion. I will discuss about each marketing aim in detail.

Target consumer- the target consumer for the magazine advert will be aimed at young teenagers at the age range of 16-25 years old. The magazine ad will attract the audience by effective codes and coventions of the genre explored such as the colourful writing, jewellery and american style clothing which attracts the UK audience. It will also entice the consumer by making reference to other rap magazines that young teenagers read daily such as XXL magazine and VIBE magazine where intertexuality will play a role in all of this.

Unique Selling Point- I will differeniate the product from many other magazine adverts by allow a wider range of reader demographics so just because the music video is on a 17 year old boy rapping doesn't mean that girls wouldn't be able to consume the product. Predominatly the magazine advert will be targeted to young teenage boys but I will also make the ad be accessible to young teenage girls that have an interest in rap.

Attention/Awareness- I will intend to make people aware of the product by word of mouse and word of mouth and by sending out copies of the magazine advert to the potential audience to allow me to receive audience feedback on what the potential consumers think of the advert.

Interest- I will make the magazine advert interesting, exciting and informative so that the potential audience can understand what meaning I am trying to convey. Interest in the magazine will be achieved through secondary research of what is involved in other rap magazines so that I could follow these codes and coventions in making an effective advert.

Product- The product is a magazine advert where there will be an artist photograph and it will include a colourful background ambience. I would like to use the colour red and black for the magazine advert with a bit of white in it.

Promotion- this advert will be distributed to the potential audience through download on internet from facebook, my space links and i tunes.